The Inside Seam: How It Started

Fashion has always been more than the product. It’s the story, the strategy, the relationships and the people behind it.

The Inside Seam was born from years spent inside the fashion industry — building businesses from the inside out.

My career has taken me through some of the industry’s most dynamic environments, leading sales, merchandising, planning, production and brand growth across Warnaco Group, RAJ Manufacturing, Trimera Group, Beach Bunny and Hermoza.

After more than 20 years in the industry I have seen the same challenge again and again: great brands often have great products, but don’t always have the strategy, structure or connections needed to turn that product into a thriving business.

There are so many moving pieces. Product development. Wholesale. Ecommerce. Marketing. Influencers. Customers. Operations. Community.

And they all need to work together.

That’s where The Inside Seam comes in.

We created The Inside Seam to be a hands-on partner for fashion and lifestyle brands that are ready to grow — whether that means building a wholesale business, strengthening an ecommerce channel, creating a digital marketing strategy, developing influencer relationships or simply figuring out what comes next.

We believe the best work happens when you get inside the business.

We look at the product.

We look at the customer.

We look at the numbers.

We look at the brand.And then we build a strategy that connects all of it.